Spec Social Advertisement
A visually-striking scroll stopper spec video showcasing Italic’s Soleil Scented Glass Candle. Concept, pre-production, production, post-production, sound design, custom music production, and custom motion graphics.
In concepting this spec project, the focus was on creating a compelling yet functional social short ad that fit Italic’s existing visual language. Italic’s minimalist brand aesthetic was balanced with visually engaging effects while making sure the viewer left associating the candle with calmness and relaxation. The concept approach specifically focused on usability in both landscape and portrait formats.
Behind the Scenes
Client Work
Spornia Golf Cover Commmercial
This advertisement was a solo project from pre-production to post-production. David was responsible for the creative concept, storyboarding, shot lists, directing, camera operation, lighting, set design, motion control operation, editing, VFX work, sound design, the production of a music track custom tailored to fit the visual elements, and motion graphics animation that subtly plays into the company’s golf-centric brand voice.
Behind the Scenes
A behind the scenes timelapse of the Spornia Golf Cover commercial production.
TikTok, Instagram Reels, YouTube Shorts
Delivering both a 16:9 aspect ratio (landscape) format deliverable as well as a 9:16 aspect ratio (portrait) deliverable suitable for short form social media content consumption platforms.
Spec Commercial
A spec commercial showcasing the creation of the Korean dish, Dukbokki (떡볶이), being made from scratch.
Videography, lighting, editing, sound design, sound mixing, and VFX by David
Behind the Scenes
A behind the scenes timelapse of the Dukbokki spec commercial production. Showcasing directing, camera work, use of motion-controlled systems, and shooting chroma-keyed elements on location for lighting consistency.
Motion Graphics for Social Content
A spec motion graphic for short-form brand reveal outro. Typography and logo vector assets were scraped from Italic’s website, the logo was broken up into separate pieces and keyframed to match the styling of the brand’s website loading SVG animation. The typography was masked to display a sweeping text reveal and subtle color overlays were added as a nod to Italic’s floral pastel color palettes and colorways. The graphics were animated with visually striking movement in mind–The logo animation is lively and playful while remaining kinetically balanced by the grounded typography.
Dynamic 3D Environments
Dynamic Visuals
Concept: A particle cluster that dynamically responds to the amplitude of audio (music). Each particle represents a frequency and has a life cycle represented by its color. Once a particle “dies”, another particle is spawned taking its place. Since this particle cluster was going to be syncopated with music,15,000 particles were generated to cover the majority of the frequency bands of a typical song.
Created in Unreal Engine.
Music: Métropole by Anomalie
playing by ear
This piece is the fusion of electronic and classical orchestration accompanied by a dynamically reactive visualizer which binds certain 3D asset nodes to any input audio’s frequency bands (and amplitude levels).
Created in Unreal Engine.
Original Music: playing by ear by David Choi
Knowledge, Skills, & Gear
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University of California, Santa Cruz (2019-2022)
BA Film and Digital Media (with honors)
Minor in Electronic Music
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Video
Videography/Video Production
Video Editing
Motion Graphics
Lighting
Gimbal Balancing and Operation
Pre-production Planning (scripting, outlining, storyboarding, shot lists, location scouting)
Product Commercials & Advertisements
Short Form Content Creation (TikTok, Instagram Reels, YouTube Shorts)
Light VFX
Color Correction
Audio
Sound Design
Music Production
Sound Mixing (mixing to target individual social media platforms)
Sound Mastering
Audio Cleaning/Noise Removal
Data
Data Organization and Logging
Data Backup Best Practices
Neatly Packaging Deliverables
Social
Social Media Content Strategy
Creative Strategy
Community Management and Moderation (Reddit, Discord, etc.)
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Adobe Suite (Premiere Pro, Photoshop, Illustrator, After Effects, Audition)
Affinity Suite (Designer, Photo)
Final Cut Pro X
DaVinci Resolve
Apple Motion
Ableton Live
Logic Pro
OBS
Microsoft Office (Word, PowerPoint, Excel, Outlook)
Google Suite (Docs, Slides, Drive)
Content Management Systems (CMS): WordPress, SquareSpace
Working knowledge:
Unreal Engine, Blender, Motion Graphics, 2D Animation
Miscellaneous
Touch typist (100 WPM)
Technologically savvy and can learn any software and management system quickly
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MacOS
Windows
Linux
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Camera
Sony Alpha FX3
Lenses
Sony FE 24-70mm f/2.8 GM II (Sony E-Mount)
DZOFilm Vespid Prime 40mm T2.1 (PL Mount)
Laowa 24mm f/14 Macro Probe (Sony E-Mount)
Lights
Aputure LS 600d II LED
Aputure LS 600x LED
(2) Aputure MC LEDs
Amaran 300C
Amaran 100d LED
Modifiers
Aputure Light Dome II (34.8”)
Aputure Light Dome Mini II (21.5”)
Aputure Light Box 6090
Aputure Space Light
Amaran Spotlight SE (36° Lens)
Godox Softbox
Motion Control
Edelkrone SliderPlus V5 (Long)
Edelkrone Slide Module V2
Edelkrone SliderPlus V2 (Small)
Edelkrone HeadONE
Edelkrone Controller
Edelkrone FlextTILT
DJI RS 3 Mini Gimbal + DJI Briefcase Handle
Camera Rig
SmallRight MagicFIZ Wireless Follow Focus
Tilta Mirage Matte Box
Watson Pro Mini V-Mount Battery (144 Wh)
Atomos Shinobi 5” 4K Monitor
DZOFilm Octopus Lens Adapter (PL to E-Mount)
SmallRig Handheld Kit for Sony FX3
Kondor Blue LWS Bridge Plate
Kondor Blue LWS ARRI Bridge Riser
SmallRig LWS Lens Support
Moment 82mm CineBloom Diffusion Filter (5% Density)
Tiffen 82mm Circular Polarizing Filter
SLR Magic 82mm Variable ND Filter (1.3–6 Stops)
Tripods
Manfrotto 612 Fluid Head
Manfrotto 645 FAST Twin Tripod
JOBY GorillaPod 325
JOBY GorillaPod 1K
Studio Equipment
Impact Pro Rapid Portable Background (5’ x 7’ Black)
Collapsible Blue/Green Chromakey Background (5’ x 7’)
Black Seamless Background Paper (7’ x 18’)
White Seamless Background Paper (7’ x 18’)
Impact Deluxe Varipole Support System
C-Stands
Kupo Runway Stand Base
Boom Light Stand
Misc: Sandbags, Clips, Gaffer Tape, Gels, Grey Cards
Audio
Neumann TLM 103 Microphone
Rode NTG-2 Shotgun Microphone
Universal Audio Apollo Twin X Quad (Audio Interface)
Output Frontier Studio Monitors
Audeze LCD-X Monitoring Headphones
Zoom H4n Field Recorder
Sound Treated Room
Computers
14” MacBook Pro (M1 Max, 64GB RAM, 2TB Storage)
Windows PC (AMD Ryzen 9 5900X, RTX 3080 12GB VRAM, 32GB RAM, 2TB Storage)
Storage
24TB NAS
(2) 1TB External SSDs
Sony 80GB CFExpress Type A TOUGH Memory Card
SanDisk 128GB Extreme PRO V90 Memory Card